The Full Armor is a band from all over the US; with members in NY, Ohio, and Tennessee this band has a following that spans the country. They came to us about 4 months before their release date for their second album "What Love Is..." The idea for this album was to take the next step in the bands career visually. They have already had their following through playing shows at Catholic churches (even the pope) and now it was time to grow with and expand their audience. The demographic for this band had to reach 2 different audiences. Audience 1 was to reach the "teens" age group 13-17 with a fun an edgy feel. Audience 2 was to reach the "parents" age group 35-55 and make them feel comfortable in buying the album.
GOAL: Design an identity that portrayed to parents and teens while keeping the current audience.