Routech produces healthy and delicious Sausage. In order to produce delicious, safe, and convenient meat, Routech insists on using the whole pork hind leg produced by CAHG. Pure meat without starch ensures every sausage is top-quality to give customers “top-level meat freedom." The brand slogan is Dare to Do, Dare to Shoulder. Through surveys on current sausage brands, the design team decided to center on “dare to do” to build a brand image carrying social responsibilities. The logo design adopts modern sans serif typeface; thick lines show the satisfaction of eating top-level meat. We can see three roly-poly letters with edges，showing customers the reliability of the genuine brand. The package design uses a tasty color pallet; the transparent hollowed-out design makes customers feel the product is top-notch at first glance, “0 giblet, 0 starch”on the upper-right corner makes customers feel product uniqueness immediately, hence stimulating their purchasing desires.
Eat top-notch meat freely and happily is Routech’s mission, and such brand awareness makes it attractive.
Concept & Design / Chelsea Liu
Chinese Logotype / Guohao Yuan
Motion Graphic / Wenhui Gao