Kyle came to TOGA with a view of the music industry that most don't have. Kyle's view was, "forget the label, forget the majors, forget the image. This is me!" Kyle wanted this record to speak for itself and visually go where the record went. The entire record was recorded in a studio here Nashville, TN but was recordedin 1 pass. There was no overdubbing on them and all the instruments are acoustic. It was our job to take this acoustic feel and sound and translate that into a visual brand.
GOAL: Translate the music of Kyle Wyley to a visual brand and indentity.