Caraway Cookware
Caraway, 2019
Design Strategy / Research / Physical Design Language / Physical Brand Strategy
Industrial Design / Packaging Design / Creative Direction
Industrial Design / Packaging Design / Creative Direction
Caraway teamed up with Box Clever to create the company's flagship ceramic-coated non toxic cookware set. The goal was to design cookware that challenged conventions. Designing cookware to be an everyday essential that integrates more seamlessly into our homes was a way of reframing the opportunity. We focused not just on the core product but imagined what a holistic experience might be like and how that might speak to the attributes of the Caraway brand.
