The Good Yo is a frozen yogurt company that is all about keeping it chill. For the brand identity that is exactly what I wanted to do. Having a classic, simple logo but making it fun with the colors and pattern. This is the place you come to when you want a yummy frozen treat that’s high quality. The Good Yo strives to keep its frozen yogurt the best. Through the branding it really helps to show customers that they’re all about quality, fun, and keeping it chill.