Identifying a target market helps your company develop effective marketing communication strategies. A target market is a set of individuals sharing similar needs or characteristics that your company hopes to serve. These individuals are usually the end users most likely to purchase your product. For Snoozie Punk, the target audience falls under an age group of 15-50 years.With their location or profession not being a barrier, a customer of Snoozie Punk would either be quirky and fun or classic and formal - a combination of both works even better!
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