Buying a new or used car is no easy feat and most times require some level of financial planning, especially for Nigerians. The actual purchase is usually preceded by many months of savings. With Alt Drive, however, getting a car is made easy and affordable. This partnership with JAC allows customers to acquire a new JAC car while spreading the payments over an agreed period of time at zero interest. My task was to create the communication materials to promote this offer both online and offline.