Botanic Cloth Co. is a brand created in house at Indigo Home Inc. for cotton bedding that is sustainably made and made with plant dyes. This product was sold in stores at Marshalls, T.J.Maxx and HomeGoods.
Project Scope
Create a unique brand name
Design logo
Design package inserts and hangtags
Copy-write information on packaging
Pick out bag for product
Design logo
Design package inserts and hangtags
Copy-write information on packaging
Pick out bag for product
Brand Name / Logo Design
Initially I was tasked with coming up with name concepts for this product. I worked with the design team and we finally landed on Botanic Cloth Co.
Preliminary logo design and color concepts for Botanic Cloth Co.
Package Designs
Reusable canvas Bag Design with printed logo on the front & back, hangtags to give more product information.
Botanic Cloth Co. - Front of Bag
Botanic Cloth Co. - Back of Bag
Botanic Cloth Co. Hangtag
