Gana Group Plus gift bag
The challenge
To come up with and develop a unique design of a gift bag, with the help of which it was pleasant for the consumer to give and receive gifts at any time of the year, without obligatory holidays.
Also in the front of the bag, logos of the "Gana Group" sub-brands and partners should be present.
The bag should have the "green" color of the "Aparan Tan" sub-brand.
The bag should have the "green" color of the "Aparan Tan" sub-brand.
The solution
After the research, it was decided to add real details to the design that are associated with the gift - a light green gift box, which weighs from balls, painted in mostly light and "cheerful colors", which contrast well with the "green color of Aparan Tan".
On the back side and in the sides, words and phrases expressing emotions were added in Armenian handwritten fonts, which people usually say when receiving or giving gifts.
For example: "thank you", "surprise", "you are a miracle", "do you know how happy I was?" and so on.
For example: "thank you", "surprise", "you are a miracle", "do you know how happy I was?" and so on.
A place was also added where the consumer, if desired, can sign or write a wish.
The result
As a result, it turned out to be an original, emotionally rich gift bag, whose design and marketing solutions are not similar to other products that are offered on the market
