FIFA FAN FEST BRANDING - QATAR 2022
Being the greatest football party in the world, FIFA Fan Fest is the perfect place to watch matches at the FIFA World Cup live.
An amazing environment, that portrays the exciting vibes and mood of the event.
To embrace this experience from all aspects, and set the fans in a welcoming new environment, we are creating a brand image that will merge the Arab and Islamic Graphical culture with the vibe and the spirit of FIFA.
CONCEPT
The idea is to translate graphically in the best way possible the UNITY, the MOOD and the ARABIC feel that this event brings.
PRIMARY COLORS
The primary colors are inspired from the World cup logo, the Qatar flag and the main landmarks
SECONDARY COLORS
The secondary colors are a result of merging the primary colors, which symbolizes the connectivity that the world cup build by bringing people together.
MAIN CONCEPT ELABORATION
Merging the Latin letter with some Arabic symbols will result of owning the Arabic identity.
To make it more relevant to our world cup logo which symbolizes the infinity sign along with the number 8 we flipped mirror the main letter.
To illustrate the unity and togetherness that the World Cup brings from all 4 corners of the world, a very unique, fresh and active graphic element is created, that will be elaborated throughout the main branding.
Dissecting the main element, a lot of graphical shapes and patterns can be created to help the branding be more rich and wildly applicable.
IMAGERY MOOD
STAGE APPLICATION
PROMOTIONAL ITEMS
SOCIAL MEDIA APPLICATION
OTHER APPLICATIONS
SUB-THEMES IDENTITY
The sub-themes are color coded with a different treatment for every theme.
SUB-THEMES IDENTITY | FOOTBALL PURISTS
SUB-THEMES IDENTITY | FAMILIES
SUB-THEMES IDENTITY | NEWCOMERS
THANK YOU
