I designed this packaging for a new intense hair color line launch. As you can see by the hair swatches on the ring, this brand needed to have a highly intense look to live up to the name and to the trendy, bold clients that would dare to streak their hair with these extreme colors.
I created the logo for this brand as well as this metallic blue and silver packaging. The new product was to provide an intense cure for damaged hair. It was an in-salon only product (not meant for retail) but needed to illustrate a serious, almost cellular level of repair to the hair.
These technique kits were created to help gain new customers in two different brands; LITEWORX, a color product; and perms. I created the exterior package for both kits as well as the technique cards and education materials that were included.
