Eugenia Mello's profile

Guggenheim x Eugenia Mello

Behance.net

The Guggenheim Museum in New York invited me to create a series of illustrations to promote their current, breathtaking shows: Vasily Kandinsky: Around the CircleEtel Adnan: Light’s New Measure. With the intention of  #TakesOnTheGugg I was given full creative freedom. It was an extraordinary experience.

From the moment I entered the exhibit and as I walked through it I felt as if the colors and shapes were quite literally pouring from each painting on the wall and onto the rotunda; I was completely immersed in it. I imagined the colors cascading down the ramps. I felt one with them, flowing and hoping to make myself bigger. I wanted to carry all the color combinations and shapes and details within me.

I interpreted the museum as a space for marveling at and feeling the art. Using its architecture as an energy chamber, my idea was to interact with it. I created museum-sized visitors, inhabiting the space, delighting in experiencing the Guggenheim as I did—a choreography of flowing Kandinsky-like shapes, and an explosion of the rich, tangible colors in Etel Adnan’s brushstrokes.

2021

Credits
Client. Guggenheim Museum (NYC)
Art Direction. Olivia Manno
Illustration, Art Direction & Photography . Eugenia Mello
Guggenheim x Eugenia Mello
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Guggenheim x Eugenia Mello

Work commissioned by the Guggenheim to promote their current shows. Set of Illustrations blending digital painting and photography to express the Read More

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