Brooklyn Gelateria - Summer 2022
Advertising Briefing
Gelateria Brooklyn is launching 3 new flavors for summer 2021/2022.
Inspired by Brazil, the new collection will feature Guaraná, Passionfruit and Mint flavors with chocolate flakes.
Audience:
Men and Women, ages 18-35, classes A and B.
Mood:
The campaign should have a young look, with vibrant colors. We want to avoid the cliché adopted by other ice cream stores that only use images of fruit, so we thought of using illustrations.
But we do not want only the illustration of the fruits, we want characters interacting with the ice cream (this must also be illustrated). The fruits should also be present in the composition, but as a complement to the characters.
But we do not want only the illustration of the fruits, we want characters interacting with the ice cream (this must also be illustrated). The fruits should also be present in the composition, but as a complement to the characters.
Thanks for watching!
