The logo was inspired by the word lost and found and how the magnifying glass has become synonymous with the search function on our computers. The idea was to present that and a simplified version of a rainbow which is white light when refracted through the glass.

For the logotype I wanted to present the contrast of Lost + Found, by using a black 'O' in 'lost' to represent darkness and a white 'o' in found to represent light.

I created supporting material such as the welcome package, performance brochures and supplementary material to support social media promotion.