Task
Create and produce a new nationwide ad campaign for AlfaStrakhovanie that features the new insurance services
and strengthens the company's position in the territory of technology and innovation.
Idea
Make the famous theater and film actor Konstantin Kryukov a brand ambassador and ... send him 20 years ahead into the future. From there he tells how the world has changed and how easy it is to solve any insurance issue using the service of the future, which is by the way already available in the present, in the mobile application
"AlfaStrakhovanie Mobile".
