Here we had to find a creative frame for product ADs. The difficulty is that the main categories were known, but not the particular products – almost until the day of airing, no one knows the offer. So, the form should be universal, and the game part must subtly play with the category, but in such a way that almost anything could be substituted for the product demo.
And then I thought: product discounts are a kind of news. Look how it turned out.
ALIEXPRESS RUSSIA:
Vice President for Marketing Communications — Oleg Lebedev
Head of Marketing Communications — Dmitry Glukhov
Head of Marketing Communications — Dmitry Glukhov
B4 CREATIVE: @b4_creative_house
CREATIVE DIRECTOR: Oleg Pudov @pud1s
SENIOR COPYWRITER: Anton Plyukhin @pluhnie
ACCOUNT MANAGER: Alexandra Lomova @sashkalomova
B4 PRODUCTION:
GENERAL PRODUCER: Dmitry Nikonorov @dmitry.nikonorov
PRODUCER: Yaroslav Guryanov @guru_magic
ASSISTANT PRODUCER: Natali Shelest @natalyashelest
DIRECTOR: Artem Golenkov @wowmouse
1st AD: Andrey Venkov @aavenkov
DOP: Lyuda Kuropyatnikova @luduch
PRODUCTION DESIGNER: Daria Telegina @tele.gina
ADMINISTRATION: Alpatskiy team @alpatskiy_nikolay
CELEBRITIES:
Anna Khilkevich @annakhilkevich
Maxim Galkin @maxgalkinru
B4 POST PRODUCTION:
POST-PRODUCER: Yuliy Maximov @yuliy_maximovich
ART DIRECTOR: Denis Popov @denis.popov_
EDITOR: Lev Gruzdev @levgruzdev
СG GENERALIST: Alexander Andreyev @andreev_3d
MOTION DESIGNER: Timothy Malakhov @timofeymalakhov
DESIGNER: Rita Nevskaya @neudachnaya
BACKSTAGE: Alexander Emauz @emauz.a
