TRAKASOL - Brand Identity
Inspired by the unique rooftop of Trakasol and the sharp logotype, the current guidelines have been defined by the existing logo, which has not been changed. The entire idea of the re-branding is to create a robust but vibrant presence of Trakasol as a modern, sophisticated and elegant venue, paralleled to none in the city of Limassol.
Trakasol is defined by the building itself. In fact, the architecture and building structure are both the message and the service; the idea is that the building is transformed as a metaphor from the stability of the physical environment (building) into a series of visual abstract shapes which define its branding.
