Aggie cosmetics is for adult women who, despite stereotypes, continue to lead an active lifestyle: they go in for sports, go to parties, travel, etc.
When designing the packaging, PG team combined sophistication and minimalism with brightness. The key message of the brand's visual identity: elegance, confidence, aesthetics and beauty. At first, the packaging seems simple: a laconic logo, a large brand area, but the color scheme (rich and noble color palette that realizes the differentiation between products) and the non-standard material solution (holographic packaging) make the box or tube of cream shine and sparkle.
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