The briefing was about creating a new brand for a range of alcopops from Brazil.

The strategy was based on the idea of celebrating happiness, inspired on the Brazilian people, by designing a brand with a positive and joyful personality.

The brand name Obáaa! means “Yeahhh!” in Brazilian Portuguese and translates moments of big happiness, inviting people to party and drink a relaxing cold drink.

The brand is bold and the labels are illustrated with fruits and palm tree leafs, in a modern tropical graphic design approach.