Altagamma eyewear
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About

Altagamma eyewear is a new company whose mission is to promote high-quality brands in a crowded marketplace. Leveraging on three main pillars, it… Read More
Altagamma eyewear is a new company whose mission is to promote high-quality brands in a crowded marketplace. Leveraging on three main pillars, it offers all-around solutions to promote and distribute the excellence of eyewear. Thanks to its expertise and deep knowledge of the market dynamics, Altagamma eyewear can add value both to established brands as well as to start-up companies who decide to strongly differentiate themselves. The logotype is the result of a study between proportions and type, with the use of a dark color palette and a serif typography, i wanted to give to the brand a balance of timeless and contemporary. The business cards architecture is based on a well study grid, designed by a correlation between typography and clear spaces; i also designed a responsive website with a similar grid approach and with the use of pastel colors, i let the products shine by themselves. OBS: I do not have the rights of the images, I used them as an example for the design direction. Read Less
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ALTAGAMMA EYEWEAR
Art Direction, Branding
 
Altagamma eyewear is a new company whose mission is to promote high-quality brands in a crowded marketplace. Leveraging on three main pillars, it offers all-around solutions to promote and distribute the excellence of eyewear.
Thanks to its expertise and deep knowledge of the market dynamics, Altagamma eyewear can add value both to established brands as well as to start-up companies who decide to strongly differentiate themselves.
The logotype is the result of a study between proportions and type, with the use of a dark color palette and a serif typography, i wanted to give to the brand a balance of timeless and contemporary.
The business cards architecture is based on a well study grid, designed by a correlation between typography and clear spaces; i also designed a responsive website with a similar grid approach and with the use of pastel colors, i let the products shine by themselves.
 
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