DESIGNING A BRAND TO START NEW CONVERSATIONS AND PROJECTS WITHIN THE SOCIAL OR SCIENTIFIC COMMUNITIES
PHANTASTIKON - 2020
Phantastikon is a family fund that invests in businesses and technologies which have the ability to transform their sector or people’s lives. Their investments are in such diverse areas as health and life sciences and real estate but all are subject to strict conditions: they must either improve people’s health or redefine their business.
The identity we created combined a very classical look, to inspire confidence in a financial organisation, with the playfulness of the symmetrical letter P which suggests balance and order. The campaign was based on a series of images that allowed us to deploy different types of communication according to the needs of the company's strategy.
TEAM
Carles More - Creative Director
Iván Jiménez - Art Director
Filip Hammargren - Designer
Carles More - Creative Director
Iván Jiménez - Art Director
Filip Hammargren - Designer
