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    We supported the organization of a series of live music events in Barcelona. Building and implementing marketing strategy and business developmen… Read More
    We supported the organization of a series of live music events in Barcelona. Building and implementing marketing strategy and business development for Spanish production company El Ahora. Read Less
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DESCRIPTION
 
El Ahora is a media production asociation based in Barcelona. They organise great music and cultural events focused in performing arts. They relieve in inspiring atmospheres and simplicity of design as main keys for truly user expereince.
CHALLENGE
 
We joined the organisation in summer 2012 at the first stage of the venture with the view to maximizing visitors influx, design marketing strategy and help creating innovative events experiences.
SOLUTION
 
Through a simple but smart strategy we applied a win-to-win based business model allowing to get the most out of the working team.
 
Boosting collaboative interactions among promoters, artists and venues we revealed unexpected inside resources and guided them to generate original user experiences.
We also developed an effective marketing streategy, designing a serie of customizable promotional material and an easy-to-use csm site which reduced a lot the total cost of the campaign.
IMPACT
 
In summer 2012 El Ahora produced a serie of succesful crowdsourced events in the beautiful city of Barcelona. Nearly 500 different people enjoyed the experience and the gruop reached their business targets. There was also a big chance for up-and-coming artists to spread their music and to make them know.
If you wish you can find more pictures and videos of the events here


PROJECT RESUME

CLIENT:  El Ahora               SITE:  elahora.es              YEAR: 2012
   
ROLE: Project Management

SKILLS: project managing, rrhh management, marketing strategy, teamwork facilitating, graphic designing, web development, user expereince, artistic management

TEAM: Enric Segura (production manager & facilitator), Naoise Golden (media, printing & web development), Roger Gual (graphic designer), Alex Mauri (producer), Carlos Mateu (producer), Oscar Ferrandez (food & drinks)