user's avatar
IT81™. Italian Sneakers. Rebranding + KV.
Designed by h3l​​​​​​​



IT81™
Re-branding + Key Visual

The Project
The project was focused on establishing a direct link with identity attributes of the Italian culture towards a global approach. The development was inspired by research on Italian immigrants around the world, their preferences and outstanding stories around the world. We consider that the journey is a solid conceptual axis to found the conceptualization. In this way we established a thematic point towards a language nurtured with details that connect with the results of the investigation.

The Brand
Nurtured and inspired by our rich Italian heritage, IT81 is bridging the gap between high-quality sneakers and modern laid back style. Distinct by nature and durable by design, each sneaker is handcrafted with conceptual inspirations that link the value-added of the organic things with unique colors and patterns to reflect our customers’ own individual styles.​​​​​​​





Conceptualization . 概念化


Photography Key. 写真キー


Product Defragmentation . 製品の最適化


Product Analysis. 製品分析。
Key Visual Engagement . 主要なビジュアルエンゲージメント

h3l™. Thanks for watch! Join Us.



IT81™. Italian Sneakers. Rebranding + KV.
719
4.7k
37
Published:

Owner

New

Subscribe

Support my work and access my premium content, which may include:

Source files

Premium livestreams

Premium projects

IT81™. Italian Sneakers. Rebranding + KV.

IT81™ Re-branding + Key Visual The Project The project was focused on establishing a direct link with identity attributes of the Italian culture Read More
719
4.7k
37
Published: