Braw Liquor Club Cocktails

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Braw Liquor Club is locally sourced, small batch cocktails. Expertly crafted with premium Scottish ingredients. The brand has initially launched with 2 classic cocktails. An Old Fashioned and Bramble, with a Scottish "braw" twist! introducing sea tangle (sea weed) for bitter notes and gooseberry for a sharp punch.

My Creative produced a full brand identity and label system that reflected the misologists craft when layering flavours and spirits together to create a delicious cocktail. These flavour profiles were then used to depict Scottish landscapes in layers of colour forming a mountain range or seascape. Linking the product and source directly to the brand. A simple but iconic sun shape was adopted into the brand then hole punched out of each label and drinks card. Framing the liquor as a jewel in the label and throughout the brand.

Deliverables include: Research + brand identity, logo, brand elements, illustration system, packaging design, label design, Illustration, bottle selection & e-commerce website .

Concept range in production and testing. We hope to add new drinks to the brand using this system as they grow. Look out for Espresso Martini, Mint Julep and a West Coast Margarita!

Bramble with Gooseberry.

Scottish Gin, Lemon, Blackberry, Gooseberries

Old Fashioned with Sea Tangle.

Speyside Whisky, Bitters, Honey Flavour, Sea Tangle

Illustrations reflect the mixologists craft when layering flavours and spirits together to create a delicious cocktails. These flavour profiles were then used to depict Scottish landscapes in layers of colour forming a mountain range or seascape. Linking the product and source directly to the brand.

Thank you. If you would like to know more about my:creative or are interested in collaborating in a new venture please visit us at Twitter / Instagram or Website

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Credits.
Brand, Design & illustration by Ewan Leckie at My Creative:

Web Design: My Creative

3D Photography: Jamie Cardoso

Website: BrawLiquorClub