THE CHALLENGE
Create an overarching, world-class design system to ensure that all Sky brand
comms maintain a consistent look and feel throughout Europe and the UK.
The brand house shows how Sky assets clearly connect all Sky sub-brands,
partnerships and initiatives with the Sky Masterbrand.
comms maintain a consistent look and feel throughout Europe and the UK.
The brand house shows how Sky assets clearly connect all Sky sub-brands,
partnerships and initiatives with the Sky Masterbrand.
THE STRATEGY
Create online guidelines and a toolkit that can be easily interpreted and
applied in each of the countries promoting and showing Sky productions.
applied in each of the countries promoting and showing Sky productions.
MY ROLE
As design director for the Sky Masterbrand I collaborated closely at a top level with creative directors, the creative TTL team, producers, and the editorial teams across
UK and Europe. The output was guidelines for the 500+ Sky sub-brands to follow.
UK and Europe. The output was guidelines for the 500+ Sky sub-brands to follow.
In addition I was required to manage CanopyCloud – an online platform that allows
the planning, creation and sharing of master campaigns, which can then be adapted
in market at a regional level.
the planning, creation and sharing of master campaigns, which can then be adapted
in market at a regional level.
