NAMING / IDENTITY / COPYWRITING / PACKAGING
Jones Cheese Culture Club
Jones the Grocer, a gourmet grocer known for its' glorious walk in cheese rooms launched a members-only subscription early in 2021.
The Jones Cheese Culture Club was designed for cheese connoisseurs and delivers four handpicked, farmhouse, seasonal cheeses at the perfect age, from around the world, alongside two perfect pairs for each cheese direct to doorsteps.
We worked with Jones to design the perfect cheese box design, including a custom cheese board illustration, a Culture Club brand logo and pattern, and informational cheese sheets that assist the members with their cheese pairing.
The box carried the signature jones slightly mischievous sense of humour, that was developed in the brand revamp in 2016.
