After exploring the profound concept behind TransAsia, from sharing the power of happiness through its brand to transforming the chef's goal of preparing sumptuous meals into a memorable experience, the Idea of integrating a full moon, reunion and homesickness as a design concept -- "一思皎” ,vividly symbolizes on paper the inner sentiment of travelers.
The package is inspired by the image of a moon reflected on water. The Chinese character "秋" is incorporated in the moon design with elegant line patterns while the reflected ripples appear endless. The combined Image or symbol is rendered in large blanks, which signifies people who feel extremely homesick while looking at the moon from a window and spending lonely nights that make them think of going back home. Light ink on white paper was intentionally used for the packaging to show a pure and clean look without applying modern elements. This addresses consumers’ concern for food safety. The overall design combines practical and rational images that represent the charm and beauty of TransAsia’s Mid-autumn festival gifts.