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The McNificents
Motion Graphics



The Ronald McDonald Children’s Fund enables families and loved ones to be close to their sick children in the hospital.
Being close to their families give these kids Superpowers 
🌈

We added a new character to the McNificents superhero roster based on a real-life hero of ours:
Liz, a 10yr old who suffers from a head injury due to a collision with a scooter.

Directed by BUCK
My role _ 2D Anim Lead









​​​​​​​Character Development and Character Sheets, references for 2D animators

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Because of the nature of her injury, we gave her a supercharged forcefield that emanates from her special helmet and keeps her safe. Liz told us her favorite color is “rainbow,” so we imbued her forcefield with all the colors we could muster.

The monster is a reflection of Liz’s trauma. It’s got two big hammer like arms bent on destruction. Liz also told us she didn’t like spiders and insects so we incorporated elements of those into the monster design.

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Animation by Deco Daviola and Erik Righetti

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Color Script and Final Styleframes

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Styleframes by Christo Silveira and Rémi Borowczyk

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Backgrounds by Christo Silveira

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Compositing

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Grid comparison of the different Animation Production stages.
Animatic > Rough Pass > Tie Downs > Compositing

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McNificents Paper dolls based on the real children were developed as Happy Meal gifs

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Thank you!

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Directed by BUCK
for TBWA/Neboko and Ronald McDonald Kinderfonds

Sr. Producer _ Carolina Brandão
Sr. Art Direction _ Simon Buijs / Art Direction _ Christo Silveira
Character Design _ Yana Abramova | Mijke Coebergh | Christo Silveira |
Rémi Borowczyk | Simon Buijs | Tuo Kan | Chelsea Lee | Grace Park
Backgrounds _ Christo Silveira
Styleframes _ Christo Silveira | Rémi Borowczyk
Storyboards _ Tristyn Pease

2D Anim Lead _ Daniel Rodrigues
2D Anim _ Daniel Rodrigues | Andrés Cuevas | Laurentiu Lunic |
Anna Moessnang | Léa Zhang | Joe Brooks | Erik Righetti
Cel Anim Lead _ Tucker Klein
Cel Anim _ Tucker Klein | Matty Deans | Stephen Loveluck |
Deco Daviola | Daiqi Cui | Andrea Castillo
Editor _ Talia Mazzarella

Audio _ Antfood


The McNificents
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Daniel Rodrigues