The Teeth invited us to develop a Key Visual for Crystal Roar, a new drinking experience by Tiger Beer and Brass Lion Distillery. The idea was to illustrate a bold pack shot to sell the new drink made of the extra smooth and easy-to-drink Tiger Crystal with a special twist added by Brass Lion's Sour Plum Calamansi liqueur.
The pack shot was produced with a mix of CGI and Photography to add realistic details to the final image. After combining the render passes and extracting all light, volume and texture details from the CG base, photographic foam and splashes were composed and added on the final image to give it more details and movement.
The final pieces with the pack shots were assembled by the agency in Singapore:
Client: The Teeth / Tiger Beer
Production: Imago Studio
Production Manager: Paula Rinaldi
Modeling Shading and Rendering: Guilherme Duarte
Photography: Paulo Uemura
Compositing and Post-Production: George Rutherford
