Here is a packaging rebrand of the ice cream brand Edy's. The two concepts featured showcase a different style of the new package design, one that sticks to a more classic & nostalgic style and one that takes a more minimalistic yet fun approach. Both concepts proved to be challenging in their own ways, mainly trying to create two contrasting styles that still kept some elements of design from Edy's original packaging. The final products individually have their own strengths and are able to stand alone & work as part of an integrated set.