Mark Veldkamp
Graphic Design Portfolio
Landmark Map
for Adventist Health Medical Center Hanford
This map is part of a Transfer Patient Family Guide. Its purpose is to help the families of patients who have to be transferred to the Hanford Medical Center. The design needed to be clearly legible as well as light, in order to best serve the patients and their families.
Nightcaps Promotional Package
This project was comprised front of house poster, a flyer, and a tri-fold brochure. These advertisement were directed at symphony patrons who were already attending the concerts, it invites them to join in exclusive post concert receptions. Keeping within brand standards was especially crucial in this project since it was aimed directly at season ticket holders.
Iowa HealthLink
This pamphlet was presented to the State of Iowa Health Board as a proposed identity for the Iowa E-Health Initiative. The initiative was to make Iowa's health records more readily available to healthcare providers and patients on-line. With easier access to their files patients would receive more accurate care and it would save a lot of headaches for the healthcare professionals in the State. They were concerned that people might be worried about the security of their confidential files. The objective was to make a logo that represents security, reliability, technology and connectivity.
The Beat
The Beat is a 12-page educational package targeted at children in grades 4-8. It introduces them to musical terms, instruments, composers, conductors and contains a few activities along the way. The objective was to keep it light while still preserving the image of the Chicago Symphony Orchestra. It had to be very legible and easy to work through.
Wedding Invite and Event Package
The wedding invite includes an invite card, information card/map, and an RSVP card. The Event package includes a wedding program, menu, reception program, name card, and various signage around the wedding venue. I personally designed each piece from start to finish. From selecting the paper to printing and cutting. Pictued below is the invite package, then the reception program and menu.
Visalia Recue Mission Fall Newsletter
Each quarter the Visalia Rescue Mission puts out a newletter that explains what they're doing and planning for the community. This particular issue is dedicated to their community partners. 4Creeks Creative brought me in to work on the layout and design of this issue. I worked directly with the Creative Director to provide continuity with past volumes and to adhere to branding standards.
The Third Element Photo Co
This logo is part of a larger re-branding project that is currently underway for the Third Element Photo Co. The client wanted a clean, but vintage logo that embodied their photography style. The client also wanted to create a wedding package that visually communicated their services. The icons were created to highlight some of the many services that are included in the wedding collection.
