Equilibriu - Brand Design

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ENG

Equilibriu it's a fitness food brand from Curitiba/PR, created by nutritionist Fernanda Azolin.

The project aimed to help Fernanda and the other partners of the company to professionalize a brand, structuring the strategic pillars, the visual identity, packaging and the entire universe where it was inserted.

PT-BR

Equilibriu é uma marca de marmitas fitness de Curitiba, criada pela nutricionista Fernanda Azolin.

O projeto tinha como objetivo auxiliar a Fernanda e os outros sócios da empresa a profissionalizar a marca, estruturando os pilares estratégicos, a identidade visual, embalagens e todo universo onde ela estava inserida.

ENG

The entire project was carried out according to the methodology of the "Double Diamond", from Design Thinking.

We started with the understanding of the segment, going through national and international competitors, looking for global trends in food consumption, and mapping the purchase and sale journey.

At the end of all the research and analysis drawn up in workshops and briefings, we were able to map 4 essential pillars of Equilibriu: Food Rebalances, Food Reconnnects, Food & Change, Food & Communication.

Food balances us;

Food reconnects us with important parts;

Food helps change our lives;

Food is an act of communication.

From that, the entire visual universe designed for the brand emerged. The brand always use fresh and healthy food, with vegan, vegetarian, gluten-free and lactose-free options, in addition to ecological packaging.

PT-BR

O projeto todo foi executado segundo a metodologia do "Double Diamond", do Design Thinking.

Iniciamos com o entendimento do seguimento, passando por concorrentes nacionais e internacionais, buscando tendências globais do consumo de alimentos, e mapeando jornada de compra e venda.

Ao fim de todas as pesquisas e análises traçadas em workshops e briefings, conseguimos mapear 4 pilares essências da Equilibriu: Food Rebalances, Food Reconnnects, Food & Change, Food & Communication.

A comida nos equilibra;

Comida nos reconecta com partes importantes;

Comida ajuda a mudar nossas vidas;

Comida é um ato de comunicação.

A partir disso, surgiu todo o universo visual projetado para a marca. Utilizando sempre de alimentos frescos e saudáveis, com opções veganas, vegetarianas, sem glúten e sem lactose, além das embalagens ecológicas.