Illustrations created for Dublin Fire Brigade's Fire Safety Week 2021 during my time working as an Illustrator/ Designer for Kollektiv. Illustrations were created using Adobe Photoshop and vectorised in Adobe Illustrator.
The campaign spans across the last week of October every year to raise awareness on fire safety #Red4Ready. Each day, a message is delivered across a number of platforms to educate the public on fire safety. The campaign was delivered across social media, websites and ad platforms such as The Independent as well as across Dublin - seen on billboards, bus stations and stops, ad boards on the streets and projected onto the side of the building on Barnado Square next to Dublin Castle.
The campaign also encourages iconic landmarks and businesses to light up red for the week. Landmarks such as the GPO, the Convention Centre, the Spire and Brown Thomas were all lit up in the colour red to mark the occasion.
Full suite of Ads for The Independent/ Social Media
Initial sketches of the bear concept - 'Get Everyone Out in Time' - Make sure your smoke alarm in working.
Animated Advertisement at Lighthouse Cinema & Billboard at Dublin Port
