Proposal for Bologna city branding
The brand we’ve created for the city of Bologna is based on the values of:
Versatility, Freedom, Contemporaneity .
Those main values, characterize and distinguish Bologna as a unique city in the Italian urban panorama.
The brand is composed of a logotype, a dynamic slogan and a set of icons/signs.
More than a logo, it is a branding system the allows the city of bologna to express itself along all possible experiences offered and diffused on its territory.