My Bologna / Proposal for Bologna city branding

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  • My Bologna
    Proposal for Bologna city branding
     
    The brand we’ve created for the city of Bologna is based on the values of:
    Versatility, Freedom, Contemporaneity .
    Those main values, characterize and distinguish Bologna as a unique city in the Italian urban panorama. 
    The brand is composed of a logotype, a dynamic slogan and a set of icons/signs.
    More than a logo, it is a branding system the allows the city of bologna to express itself along all possible experiences offered and diffused on its territory.
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