Hello Creatives, Here is another brand wordmark identity design and presentation.
This was the project I had to experiment with a lot of things about the brand culture, audience, and design direction and now I have learned that how important to know about the user of the brand, its purpose before start designing, and how it will impact and build a better relationship with its customers. The only tips I can share with you that writing down data and a road map of how you want to tell a better story for clients, showing some visual references that are related to his perceived value.
There are many things to consider to improve there especially the brand touchpoints and needed to invest more time. However, I know the story and direction and how it can be continued maybe I will apply the full process to real customers.
I am available for hire.