We took inspiration from Futurism and multiple exposures technique to manipulate the contents we created for the launch of MV Agusta e-bikes. The intent is to give a sense of movement in time and space in a single frame.

Futurism praised speed and new motor vehicles, modernity.

This avant-garde movement saw the use of the car -individual means of transport- as an expression of independence and power, "without morals".
Nowadays we should focus on truly sustainable means of transport, less focused on the power of the individual and projected to the future of our planet.

If you are interested in the original project realized for MV Agusta you can find it at the following link