Rizer Club is a modern clothing brand specializing in Sportswear. The brand believes that it can motivate its customers through its material comfort and energetic and simple designs. They look up to the brands like Gymshark, Champion etc.

The brand brief was to create a logo which is simple yet attractive and easy to use.

Through my research I found that Sportswear brands doesn't play much with typefaces and has a unique yet simple symbol to go with a clean typeface.

Hence, I arrived to this logo design.

A unique arrow design which is slanted to its right to give a diagonal motion to portray the energy the brand gives is the most important part of the logo.

Logo in Black and White

Logo on Cloth

Package Design