Australia & New Zealand Market

Role : ID concept development lead | Design Engineering Ray Kuo

Outsourcing business model : ME design + production handled by Partner.

Mount is hard to operate (difficult to find rail, tab is hard to push)

Total height including mount is too large and easy to block view

USB port should guide power cable towards dashboard (instead cockpit roof)

Design Objectives 
Develop 5" & 7" sku with single mount & holder

Improve mounting experience based on existing pain points

Concentric mount helps users to quickly understand mounting procedure

Its simple design guides user to mount  device on holder with blind vision of the mount

the Magnetic force is strong enough to guide and secure the device into the holder 

Flexibility : Users can also choose to twist and unlock suction cup and remove the entire device + mount and store in in secure / hidden location in/out the vehicle.

Design Achievements
- Created magnetic twist and lock mount. Easy to operate and reliable suction cup size.  Filed IP patent.

- Minimized mount height compared to 1st generation to deliver better driving safety

- Enhanced quality perception with effective CMF solution