Challenge
Destigmatize abortion and educate the X Generation
through Z Generation about this right.
Insight
Deciding on women's bodies is taking away their voices.
Idea
We created a dubbing option for streaming platforms where women’s voices are taken away in series and movies in order to raise awareness about the consequences of not giving them guarantees to decide when they want to be mothers or not.
Copywriting: Esteban Rios - Stephanie Rumierk - Carolina Molano
Art direction: Angela Bauer
Special thanks to our video editors: Margarita Corredor and Manuel Murillo.
Art direction: Angela Bauer
Special thanks to our video editors: Margarita Corredor and Manuel Murillo.
