Formentera - Rebranding
Formentera is a sea of things: sun, posidonia, windmills, arches and lighthouses. All of these things inspired us to create these set of animations and are reflected in the modular typography of its new logo which serves as an entryway to the islands new visual identity.
We have stepped away from the usual clichés which are often associated with holiday getaways and decided to introduce a new and fresh outlook of the island.
Sustainability and quality tourism is at the forefront of our rebranding strategy. It verbalizes the bond that is established between the island and those who visit it, the desire to preserve the island, to keep it as it is, not only in your memory.