A story forged with tradition, hope and effort.
A tequila born with the vision of our ancestors.
This project was filmed in Arandas, Jalisco, Mexico with a crew of 7 members including the actors.
The main goal of the project was to portrait the triads of elements that revolve around the brand:
The three cowboys
in the rodeo...
The body, the flavor and
the scent of the tequila...
And the three generations who have
worked for this tequila.
