For a packaging redesign assignment, I chose to redesign Radius Natural Mint Floss. I thought the packaging should reflect the product, so I designed a more sustainable package by using natural chip board. The floss container is coated in a plant-based wax to make it water resistant. Graphically, I simplified the text, and kept the mint leaf motif, although in a more illustrative design. To reduce material usage, while improving the shelf presence, the packaging folds over the floss container, displaying the information from the container, and reducing the amount of printing.
Completed in the Fall 2013 semester at the Penny W. Stamps School of Art & Design at the University of Michigan.