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troyan scrubs | logo for medical brand


Client
​​​​​​​
Troyan Scrubs is a medical scrub company that is dedicated to bringing the best,
most comfortable scrubs to healthcare professionals.

The task is to develop a modern and minimalistic logo. In the future, the logo will be used
on all clothing, business cards, website, social media, and other products sold on the website

Brand slogan: “Life is short, shifts are long, wear good scrubs”



Solution

A typography logo was developed. It was based on a sans serif font.

The color blue for the logo was chosen for a reason: it is associated with tranquility
and harmony, which is important for doctors.


The letter O in combination with a drop resembles a person whose hands are in the position in which they usually hug. Thus, this symbol creates an association with caring.


      

troyan scrubs | logo for medical brand
Published:

Owner

troyan scrubs | logo for medical brand

Published: