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OMNI Runinng - by we3studio
Train smart and intensively
Multiple medallist and Olympic runner Marcin Lewandowski invited us to cooperate in the process of creating his new brand for runners. Together with Marcin, we developed the name, defined the direction of graphic work, created the identity and a series of packaging.
The aim of the project was to create a brand that would encourage both amateurs and professionals to active training. As OMNI Running is Marcin's own brand, it had to be like him. We couldn't just focus on intensive training because he also owes his success to mental training, which many forget.
That is why we chose the colours: intensive orange on one side, which symbolises physical activity, and deep green straight from the mountain forests on the other.
Credits:
Client: Marcin Lewandowski
Strategy & branding: we3studio
Copywriting: Tomek Kiedyng
Production: Made by eight / Anna Puzyna / Rafał Podgórski / Studio Tęcza
Photography: Filip Żołyński
Assistant: Krzysztof Pierścieniewski
Mua: Magia Gontarczuk
Videography: Wojtek Ciszkiewicz
Backstage video: Dominik Czerny
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