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Puccioni Vineyards Label Illustrated by Steven Noble

Puccioni Vineyards called upon the illustrative talents of Steven Noble to customize a new rendering for their new wine label. Puccioni Vineyards is a family owned winery with a tradition going back to 1904. The story goes that the  family used a mule and a plow until the Mule died in 1968 — being the last farmers in Dry Creek to ever use a mule commercially. Their grandfather stubbornly bought a tractor in 1968.  He had a hard time with the transition, and the first year he attached the walking plow to the tractor and plowed it just like he had always done (but now the mule was a John Deere tractor). This is why the mule became an important symbol in this illustration.
Puccioni Vineyards Label Illustrated by Steven Noble
Published:

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Puccioni Vineyards Label Illustrated by Steven Noble

Published: