Moxie Film's logo was an evolution to say the least. We gained inspiration from their slogan, "Never tell us the odds," and a logo they created that resembled the Top Gun logo. Using that inspiration we came up with a design solution that captured the wing aesthetic while keeping the visual minimal and modern.
This was an identity system we created for Moxie Film's booth at a film festival. The booth was the focus of the design. So we graphically explored the location inwhich the booth was. In the center of the white circle is Cleveland's city grid and the red monogram is over where their booth is located. Black, white and a red where chose to catch the attention of a potential viewer at the festival. The grid and color scheme is integrated into stationary for the company to hand out to people at the festival and promotional material for their services.
This advertisement was branded for Moxie Film’s booth at an art and design conference. They have a futuristic feel to their logo and branding so this was carried through the rack card as well. Their monogram was placed over the city grid, matching the conference's location. This piece highlights their services, social media and contact information.
We integrated the branding for the conference into the stationary giving it a professional feel while still retaining the company’s personality. A modern layout technique was used for the stationary that lends itself to readability that still feels designed.