Akademicheskiy neighbourhood in Ekaterinburg is a cosy and pleasant place to live. There is everything you need for a happy childhood, including a wide variety of leisure activities and organised events for kids. The goal of children's brand is to establish a dialogue with the young auditoria and build a trusting relationship with them. 

The identity is built of modules that resemble the way real buildings are constructed. The concept is inspired by the toy cubes. It's easy and fun to play with and build any figure. To address audiences of different ages we use age-specifiс palettes and vary module sizes.