![branding DMJX DMJXGD dmjxid DMJXKK DMJXVK id2023 prototype typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e6b72131833037.619d0aa9e07a6.gif)
We were asked to create a new strategy and visual identity for Gastronomisk Innovation.
This project was made as a school assignment @ DMJX 2021.
By Alberte Hjorth, Eigil Nikolajsen, Malik Ericsson & Simone Skorstad.
![branding DMJX DMJXGD dmjxid DMJXKK DMJXVK id2023 prototype typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bdf1ea131833037.619d0aa9e1164.png)
The new logo and tagline moves the brand into a new direction with endless possibility.
![branding DMJX DMJXGD dmjxid DMJXKK DMJXVK id2023 prototype typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3584f8131833037.619d0aa9e2429.png)
![branding DMJX DMJXGD dmjxid DMJXKK DMJXVK id2023 prototype typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d590e2131833037.619d0aa9e4b00.png)
![branding DMJX DMJXGD dmjxid DMJXKK DMJXVK id2023 prototype typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/93a522131833037.619d0aa9e5308.png)
![branding DMJX DMJXGD dmjxid DMJXKK DMJXVK id2023 prototype typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5ce0f7131833037.619d0aa9e35cc.png)
![branding DMJX DMJXGD dmjxid DMJXKK DMJXVK id2023 prototype typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cbf23d131833037.619d0aa9e2ca2.png)
The visual identity imagened on web through an interactive protoype.
![branding DMJX DMJXGD dmjxid DMJXKK DMJXVK id2023 prototype typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bff812131833037.619d0aa9e1b10.png)
The new and improved information architecture in the menu and on the subpage 'Spis hos os'.
![branding DMJX DMJXGD dmjxid DMJXKK DMJXVK id2023 prototype typography visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3acd27131833037.619d0aa9e3f66.png)
Thank you.
Some images courtesy of NACL - Gastronomisk Innovation.