National Ad Campaign
Our project was include among the top 4 in the school and was sent to the CFL.
• Demographics - Canadian males
• Psychographics - Those who enjoy theNFL and NHL during the winter months
• Behavioural - Great for getting theguys together and having a good time
• Core User – Athletic footballplayer type, has all the team paraphernalia, lives and dies with his team
• Highlight the hardhitting nature of football in general
• To show how excitingthe CFL is
• To show the CFL as aserious sports league
- Packed hockey arena, the crowd is going wild as a player is about take a penalty shot.
- The player starts to skate, he's picking up speed, then BOOM
- Crushing sound and image of a CFL player tackling the hockey player
- The crowd goes silent, a couple seconds pass and 3-4 CFL fans start cheering
- Camera goes to the CFL player who is jogging off the ice, points to the camera and smiles
- Fade to black, show CFL logo