The planet of freshness between Earth and Mars
Mars is considered as a symbolic place of humanity. On the way to the future(Mars), we have created a planet of freshness and named it ‘SikMulSung’. The name was inspired by the universe and planet(‘sung’) and we have located it somewhere between Earth and Mars.
Vegetables as a Brand
Setting vegetables as a main theme, we would like to deliver the experience of the new technology, product, and service of it under the brand concept of the ‘planet of freshness’. It is for more people to actually feel its value and integrity.
The objects that constitute a planet of freshness
Everything is started from imagining an imaginary planet where vegetables are considered as a main theme. We have set a main object first from imagination of something that is to exist there and visualized the details to feel more immersed in it. The customer gets to empathize with the brand’s worldview and furthermore, they actually experience the intangible value such as freshness and integrity of vegetables.
